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- Channel Marketing Manager- The Home Depot (Hybrid)
Channel Marketing Manager- The Home Depot (Hybrid)
Información general
Descripción y Requerimientos
ANDERSEN CORPORATION SUMMARY:
At Andersen, we pride ourselves on our core values of Humility, Ownership, Meaningful connection, and Expertise - HOME. Headquartered in Bayport, Minnesota, Andersen Corporation is the largest window and door manufacturer in North America. We’re focused on bringing more light into people’s lives by helping them create healthier, happier spaces to build memories and do what they love. This applies to our team, too.POSITION SUMMARY:
Own a comprehensive strategic and tactical go-to-market plan, focusing on driving growth with Andersen’s largest omni-channel partner, The Home Depot. Develops and drives key projects to drive channel growth, including planning and retail activation, product launches, promotional campaigns, retail activation, and sales enablement. Owns the customer experience instore and supports the eCommerce channel, to drive product segment growth.
POSITION PRIMARY RESPONSIBILITIES:
- Collaborating with channel marketing leadership, and the broader team to execute product launches, delivering comprehensive go-to-market plans, including sell-in, launch and sell-through promotions.
- Managing retail showrooms, stock displays, and vendors, to improve shopper engagement and customer experience in-aisle.
- Collaborating with channel marketing leadership, develop and implement digital marketing strategies to support key omnichannel initiatives like online expansion, and B2B2C marketing tools.
- Managing product marketing and paid media promotional campaigns, leading content development teams on new campaigns, retail POP and digital marketing creation.
- Managing budgets in partnership with The Home Depot and channel marketing leadership.
- Developing market-back insights with external research partners to inform leadership decisions.
- Exhibiting a deep understanding of channel product and services needs to improve collaboration with internal and external teams.
POSITION MUST HAVE QUALIFICATIONS:
- 4 Year Degree, with MBA in Marketing preferred
- Minimum range of 7 - 10 years progressive marketing and sales leadership roles
- Strong strategic planning, technical marketing and financial analysis skills
- Demonstrated leadership skills
- Developed communication and presentation skills (to executives, peers, and to external audiences)
POSITION NICE-TO-HAVE QUALIFICATIONS:
- A history of delivering on time and on budget
COMPENSATION:
Pay is based on several factors including but not limited to work experience, education, geographic location, certifications, etc. Your recruiter can share more about the specific compensation package for your preferred role during the hiring process.
Successful candidates in this role are expected to earn $99,216 - $153,784/year
CULTURE AND BENEFITS: