Job Name:
Sr. Digital Marketing Strategist

General information

Location: Bayport, MN
Date:
20-Oct-2025
Company:
Andersen Corporation
Posting City: Bayport, MN
Ref #:
9698
Job Category:
Marketing
Posting City:
Bayport
State:
MN

Description & Requirements

ANDERSEN CORPORATION SUMMARY:

At Andersen, we pride ourselves on our core values of Humility, Ownership, Meaningful connection, and Expertise - HOME. Headquartered in Bayport, Minnesota, Andersen Corporation is the largest window and door manufacturer in North America. We’re focused on bringing more light into people’s lives by helping them create healthier, happier spaces to build memories and do what they love. This applies to our team, too. 

In 2024, we were recognized as one of Newsweek’s America’s Greatest Workplaces for Women and Newsweek’s Most Trustworthy Companies in America. Earning the 2024 ENERGY STAR Partner of the Year—Sustained Excellence Award, Andersen is also committed to environmental health and sustainability. No matter your role, you’ll have the opportunity to make a difference at Andersen.

SUMMARY

The Sr. Digital Marketing Strategist is responsible for developing digital marketing strategies, leading a team of digital marketers, and implementing and executing key initiatives that drive digital demand and customer engagement on the Andersen website.

The ideal candidate is a strategic, data-driven, collaborative and creative digital marketer, preferably with experience with Sitecore CMS and Personalization. 

As a senior member of the Digital Marketing team, you will be responsible for setting strategic direction, guiding execution and fostering a culture of innovation and accountability. You will work cross-functionally with brand, creative, technology, product and customer marketing teams to deliver impactful and measurable results.

PRIMARY RESPONSIBILITIES

  • Lead and manage a team of digital marketing professionals, fostering a collaborative, high-performance environment.
  • Drive web traffic growth, lead conversion rates, web engagement and customer effort score optimizations.
  • Set clear goals and KPIs for the team; monitor performance and provide regular feedback and coaching.
  • Collaborate with cross-functional teams to ensure cohesive messaging and performance.
  • Analyze campaign performance using tools like Google Analytics and Quantum Metrics; translate insights into actionable recommendations.
  • Manage vendor and agency relationships to support campaign execution and innovation.
  • Champion digital best practices, emerging trends, and continuous improvement across the team.
  • Support A/B testing, conversion rate optimization (CRO), and personalization initiatives.
  • Collaborate on SEO/SEM strategy.
  • Partner with IT/web development to ensure optimal site operation, security, and feature deployment.
  • Oversee website strategy, including UX enhancements, content updates, and performance optimization.
  • Oversee the CMS ensuring timely publishing, SEO best practices, and brand consistency.
  • Partner with IT and web development teams to implement new features, troubleshoot issues, and improve site functionality.

QUALIFICATIONS AND SKILLS

  • Four-year degree in marketing, communications or related field with a minimum of five years of marketing experience.
  • Minimum of 5-7years of experience in digital marketing
  • Develops strategies, plans, and execution. Proven track record driving website personalization, conversion optimization, and customer engagement.
  • Builds relationships, collaborative, and a team player. Strong presentation skills.
  • Proactive in organizing work and anticipating the needs of team members, business partners and leaders. Ability to quickly adapt and be nimble in various situations and with different audiences.
  • Ability to analyze data and proactively develop recommendations, insights, and/or solutions based on findings.
  • Ability to translate business objectives into digital strategies and measurable KPIs.
  • Excellent communication and stakeholder management skills.
  • Experience with digital tools, including but not limited to CMS systems (Sitecore preferred), AB testing tools, website analytics tools, and site performance tools

COMPENSATION 

Pay is based on several factors, including but not limited to work experience, education, geographic location, certifications, etc. Your recruiter can share more about the specific compensation package for your preferred role during the hiring process. Successful candidates in this role are expected to earn $88,235 to $136,765.


CULTURE AND BENEFITS:

“Be Orange. Be You” is how we express our belief that by embracing our differences and empowering you, we’ll be a stronger team able to accomplish what otherwise wouldn’t be possible. This Orange spirit has helped us become the #1 innovative window and door brand and the one homeowners love the most. It’s also why we’re committed to supporting you to approach each day with a bright outlook. 

Benefits include, and are not limited to:
• 401 (k) Plan, Employer Fixed Contributions & Company Matching
• Profit Sharing
• Medical, dental, prescription, vision coverage
• Tax-advantaged accounts for healthcare expenses
• Life Insurance
• Paid Time Off, Paid Holidays
• Paid Maternity Leave & Paid Parental Leave
• Dependent Care Flexible Spending Account
• Career Growth Planning & Nationwide Career Opportunities

PROFIT SHARING: In 2025 Andersen has set a profit sharing target of $3,500 per eligible employee, prorated as appropriate. Profit sharing will be paid out in quarterly installments to provide eligible employees with payments throughout the year, with payment amounts tied to quarterly operating profit performance.

VISA SPONSORSHIP: At this time, we are not sponsoring candidates for work authorization in this position. Should you independently secure work authorization, please consider applying to this position.

EQUAL OPPORTUNITY EMPLOYER: Andersen Corporation is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, disability, marital status, national origin, citizenship, genetic information, protected veteran status, or any other characteristics protected by law. Andersen Corporation will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of all applicable federal, state and local laws.

If you need a reasonable accommodation to complete a job application, participate in a job interview, or engage in any part of the hiring process, please contact HRCompliance@andersencorp.com.

We look forward to seeing how your unique skills, background and experience will inspire our team and help us continue to be the leader we are today.
Posting City:
Bayport, MN
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