Job Name:
Digital Marketing Manager

General information

Location: Bayport, MN
Date:
12-May-2022
Company:
Andersen Corporation
Ref #:
1346
Job Category:
Marketing
Bayport
MN

Description & Requirements

ANDERSEN CORPORATION SUMMARY

 

We’re focused on bringing more light into people’s lives by helping them create healthier, happier spaces to build memories and do what they love. This applies to our team, too. By celebrating our differences and embracing a positive work-life balance, we are recognized as a Yellow Ribbon company, one of Forbes Magazine’s 2021 “America’s Best Large Employers” and a “Best Employer for Diversity.” As a 2021 Energy Star Partner of the Year, Andersen is also committed to environmental health and sustainability. No matter your role, you’ll have the opportunity to make a difference.

Andersen is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, disability, marital status, national origin, citizenship, genetic information, protected veteran status, or any other characteristic protected by law.


POSITION PURPOSE


The Digital Marketing Manager is responsible for developing and implementing Andersen's web marketing strategies to drive leads and revenue for the enterprise.  This position has responsibility to identify, prioritize, and oversee implementation of annual plans.  Responsible for delivering annual KPI's, including increasing quality site traffic, improving customer satisfaction and user experience, and increasing enterprise lead conversion by leveraging SEO, UX, content strategy, A/B testing, marketing automation, and data analytics.


POSITION RESPONSIBILITIES


  • Strategy:  Set annual lead/revenue goals and create annual website strategies in collaboration with key stakeholders. Make strategic decisions about site design, features and functionality that align with both user goals and business objectives.
  • Management: Responsible for all website functionality, accuracy, and performance/ uptime.  Lead team in management of site structure and navigation, information architecture, organization of site content and user flows, and integrations with external tools and software. Plan and lead execution of strategies with digitail team including tactics such as personalized web experiences, Salesforce integration and e-commerce, and other agencies and tools.
  • UX:  Develop strategies and lead efforts with agency and digital team to improve the website user experience and increase customer satisfaction. Prioritize resources and strategic initiatives in partnership with IT development team.  Develop and manage long-term roadmap of site improvements.  Manage teams execution of A/B and multivariate tests on digital platforms.     
  • Lead Generation:  Maximize lead capture and conversion of consumers and trade customers from digital efforts. Lead team and priority projects to continuously improve lead conversion utilizing both existing lead capture mechanisms as well as developing new methods based on consumer trends and market opportunities.
  • Content: Partner closely with brand content and creative leadership to identify content opportunities and work cross-functionally to plan and develop integrated marketing editorial calendar and impactful digital content for an engaging experience that aligns with the Andersen brand and drive results. Manage product information infrastructure with IT (PIM)
  • Campaign and Budget Management : Manage a $1.5M+ budget to support web execution, ensure governance of Andersen digital campaign tagging and reporting in partnership with segment leads and agency partners (SEM, PPC, DMP, Social, Email, etc.)
  • Insights: Manage team in developing and sharing digital web analytics and insights to drive KPI's within all marketing segments including the website, segment leaders, and marketing/sales. Present insights and recommendations to superiors and executive leadership.  Lead enterprise digital analytics.  
  • SEO: Lead agency partnership to develop search engine optimization (SEO) strategies and manage team in implementation of SEO tactics to generate quality website traffic.
  • Manages Digital Marketing Specialist(s), Digital Marketing Analyst(s), and Digital Analytics Specialist(s)


MINIMUM QUALIFICATION, SKILL AND/OR COMPETENCY REQUIREMENTS


  • Four year degree in Marketing, Communications, Business, or related field. MBA
  • 12+ years digital marketing experience, including management of website properties, digital content, and user experience
  • Experience with website technologies including CMS (Sitecore), Website Analytics (Google Analytics), and understanding of technical integrations such as Salesforce, Medallia, Curalate, BazaarVoice 
  • Strong data analytics skills 
  • Exceptional communication and presentation skill with experience presenting to senior leadership
  • Proven team leader with experience coaching and growing teams of 4+
  • Proficiency with Microsoft PowerPoint, Excel
  • Demonstrated ability to juggle multiple priorities and give clear team direction to achieve goals
  • Proven ability to partner with cross-functional stakeholder and prioritize opportunities against multiple enterprise goals
  • Excellent organization and time management skills


CULTURE AND BENEFITS

 

“Be Orange. Be You” is how we express our belief that by embracing our differences and empowering you, we’ll be a stronger team able to accomplish what otherwise wouldn’t be possible. This Orange spirit has helped us become the #1 innovative window and door brand* and the one homeowners love the most.** It’s also why we’re committed to supporting you to approach each day with a bright outlook. 

Benefits include, and are not limited to: 

  • Medical/Dental/Vision/Life Insurance  
  • Health Savings Account contributions  
  • Paid holidays plus PTO  
  • 401(k) plan & contributions  
  • Professional development and tuition reimbursement opportunities  
  • Charity contributions 
  • Nationwide career opportunities 

We look forward to seeing how your unique skills, background and experiences will inspire our team and help us continue to be the leader we are today. 

 

During 2022, each eligible Andersen employee will receive $1,000 for each full fiscal quarter they are actively employed and fully vaccinated against COVID-19. An eligible employee hired during a quarter will receive a prorated payment based on the number of days employed during the quarter. Those eligible include fully-vaccinated regular full-time and part-time employees (at least 20 hours per week) who are not subject to a collective bargaining agreement. These and other terms and conditions of Andersen’s 2022 Profit Sharing Plan, including the definition of full vaccination against COVID-19, are subject to change or termination without notice.