Job Name:
Field Marketing Manager

Informations générales

Location: Greensboro, NC
Date:
22-mai-2025
Société:
Renewal by Andersen
Posting City: Raleigh, NC
Ref #:
8043
Catégorie de poste:
Marketing (RbA)
Posting City:
Greensboro
État:
NC

Description & Requirements

RENEWAL BY ANDERSEN SUMMARY:

Renewal by Andersen is a pioneer in the window and door industry, and innovation is a huge part of who we are. Renewal by Andersen Signature Service combines the perfect combination of the best people in the industry, a superior process, and an exclusive product. As such, we take great care in building a team of skilled, passionate Difference Makers, caring for our team members’ personal and professional growth, and celebrating our differences. We are committed to an inclusive workplace where all people feel respected, valued, and driven to realize their full potential. We always have opportunities for our team members to give back to the causes they’re most passionate about, and as an Energy Star Partner of the Year for many years, Renewal by Andersen is committed to environmental health and sustainability. If you want to be a Difference Maker, Renewal by Andersen is the place for you.

POSITION SUMMARY:

Renewal by Andersen (RbA) has an exciting opportunity for a Field Marketing Manager to join our North Carolina team! Jointly with Non-Traditional Marketing Manager and CORO leadership, they will develop non-traditional marketing tactics for their CORO location(s) that result in effective lead generation that drives the sales process, achieves the annual operating plan, maintains cost-per-lead-issued and cost-of-marketing with established benchmarks and is consistent with company brand including sourcing, screening, and interviewing candidates.

RESPONSIBILITIES:

  • Define and promote the adoption of tested and effective common methods and processes for lead qualification. Embodies and trains to the Renewal by Andersen Methodology in all Non-Traditional lead generation teams within their location.
  • Ensure that Renewal by Andersen employees and outsourced personnel are effectively trained in event, home show, RSVP, proximity, and showroom/retail marketing.
  • Assess the effectiveness of lead generation efforts, identify and provide coaching and feedback on proven best practices to local CORO marketing leadership for assigned location(s)
  • Analyze trends and results of lead generation by assigned location(s); recommend overall corrective actions and opportunities to maximize assigned location(s) sales. Present information in a structured and quantified manner
  • Manage, develop, coach and provide feedback to the position’s direct reporting staff.
  • Identify and resolve directional conflict between Renewal by Andersen corporate departments and the field location(s)
  • Become embedded in all other aspects of the company-owned retail operation (including in-home selling, installation, operations, and customer service) to fully understand their impact on the customer experience.
  • Interviewing, hiring and performance management of CORO Non-Traditional Marketing Managers and all Non-Traditional staff in assigned location(s). 
  • Other duties as assigned by supervisor.


QUALIFICATION, SKILL AND/OR COMPETENCY REQUIREMENTS:

  • Bachelor’s degree in business, MBA preferred, or an equivalent combination of education and experience.
  • Minimum of five years of sales and marketing experience, including a minimum of three years’ experience in an organization with direct-to-homeowner sales.
  • Demonstrated understanding of event or door to door marketing, presentation, and promotion as primary tools for lead generation and qualification.
  • Demonstrated ability to work semi-autonomously and to influence marketing tactics of company-owned locations and independently owned affiliates.
  • Availability to travel 10% to RbA locations nationwide.
  • Ability to develop, coach and lead others.
  • Excellent analytical and problem-solving skills.
  • Excellent presentation and writing skills.

We look forward to seeing how your unique skills, background and experiences will inspire our team and help us continue to be the leader we are today.

SALARY INFORMATION: Pay is based on several factors including but not limited to work experience, education, geographic location, certifications, etc. Your recruiter can share more about the specific compensation package for your preferred role during the hiring process. Successful candidates in this role are expected to earn $82,611-128,047 plus incentives.



CULTURE AND BENEFITS:

Who we are is not just what we do but why we do it. Ultimately, we do what we do to make a difference. Renewal by Andersen is united by a goal to make a difference in the lives of our homeowners, our colleagues, our families and our communities. Our team members have a passion for what we do and are empowered to exceed expectations and deliver delight not just at work, but in our communities. Our teams across North America invest in all those they interact with because Renewal Cares. It's who we are; we are one network of Difference Makers.

Benefits include, and are not limited to:
• 401 (k) Plan, Employer Fixed Contributions & Company Matching
• Profit Sharing
• Medical, dental, prescription, vision coverage
• Tax-advantaged accounts for healthcare expenses
• Life Insurance
• Paid Time Off, Paid Holidays
• Paid Maternity Leave & Paid Parental Leave
• Dependent Care Flexible Spending Account
• Career Growth Planning & Nationwide Career Opportunities

PROFIT SHARING: In 2025 Andersen has set a profit sharing target of $3,500 per eligible employee, prorated as appropriate. Profit sharing will be paid out in quarterly installments to provide eligible employees with payments throughout the year, with payment amounts tied to quarterly operating profit performance.

VISA SPONSORSHIP: At this time, we are not sponsoring candidates for work authorization in this position. Should you independently secure work authorization, please consider applying to this position.

EQUAL OPPORTUNITY EMPLOYER: Andersen Corporation is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, disability, marital status, national origin, citizenship, genetic information, protected veteran status, or any other characteristics protected by law. Andersen Corporation will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of all applicable federal, state and local laws.

If you need a reasonable accommodation to complete a job application, participate in a job interview, or engage in any part of the hiring process, please contact TACompliance@andersencorp.com.

We look forward to seeing how your unique skills, background and experience will inspire our team and help us continue to be the leader we are today.
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Posting City:
Raleigh, NC