Titulo del puesto:
Public Relations Specialist

General information.test

Ubicación: Oak Park Heights, MN
Día:
17-Jan-2023
Compañía:
Andersen Corporation
N.° de referencia:
2600
Categoría del puesto:
Marketing
Posting City:
Oak Park Heights
Estado:
MN

Descripción y Requerimientos

 ANDERSEN CORPORATION SUMMARY

We’re focused on bringing more light into people’s lives by helping them create healthier, happier spaces to build memories and do what they love. This applies to our team, too. By celebrating our differences and embracing a positive work-life balance, we are recognized as a Yellow Ribbon company, one of Forbes Magazine’s 2021 “America’s Best Large Employers” and a “Best Employer for Diversity.” As a 2021 Energy Star Partner of the Year, Andersen is also committed to environmental health and sustainability. No matter your role, you’ll have the opportunity to make a difference.

Andersen is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, disability, marital status, national origin, citizenship, genetic information, protected veteran status, or any other characteristic protected by law.

SUMMARY

The Public Relations Specialist is responsible for supporting the day-to-day public relations efforts for Andersen and its business divisions. This position assists in the development and implementation of PR strategies to position and promote Andersen’s business accomplishments, product innovation, sustainability efforts and community outreach to the appropriate trade, national and local media outlets. In this role, you will help support the development and implementation of public relations and influencer strategies to support corporate brand and product communications.


PRIMARY RESPONSIBILITIES

  • Conceptualize, develop and produce fresh story ideas and create compelling content for multi-channel distribution to reach external and internal audiences. Help manage editorial plan for trade, local and national media, including award program nominations. Responsible for developing strategies to successfully pitch content and experts to journalists, partnering with industry experts and influencers to develop content to elevate the Andersen brand, position the company as an industry leader and trend expert, demonstrate our commitment to community and position Andersen as an employer of choice. Work closely with the content, marketing, and social media teams to generate impressions and engagement and drive web traffic. 35%

  • Manage media inquiries and proactive news pitching to local, trade, consumer, and national media. Write and distribute press releases and prepare briefing materials. Arrange spokesperson press interviews and coordinate media opportunities. Develop key messages and maintain the company’s statement/message book. Cultivate ongoing relationships with media and serve as a spokesperson for the organization. Organize press events and related materials. Monitor media coverage and online reputation. 25%

  • Identify and support relationship development with industry and consumer influencers for product trade and content partnerships to extend the reach of the Andersen brand, garner reputable third-party recognition for Andersen products, garner on-brand assets and secure earned media coverage and owned content. 25%

  • Track, communicate and evaluate progress of PR and influencer projects and metrics throughout process. 15%


DIRECTION OF OTHERS
  • Lead cross-functional effort to coordinate Andersen Corporate, Divisional Marketing and Local Site PR efforts


MUST HAVE QUALIFICATIONS

  • Minimum of 5+ years of experience in public relations or media relations

  • Bachelor’s degree in communications, public relations, journalism or another relevant field

  • Familiarity working with media monitoring tools like Cision, Meltwater, Vocus, etc.

  • PR agency experience is a plus, or similarly demonstrated in-house PR success

  • Previous experience creating influencer strategies and facilitating, scoping and managing talent contracts

  • Be a strong communicator in written and spoken English

  • Proficiency with Microsoft (MS) Word, Excel, and PowerPoint

  • Proficient in Associated Press (AP) style

  • Writing samples required



ANDERSEN CORPORATE VALUES

Values define us—they speak to our past and guide our future.
They are the foundation of what makes us Andersen.

Each employee is responsible for upholding these values in their daily activities:

Excellence – We will build customer trust and loyalty by understanding and caring about exceeding customers’ expectations for enduring quality and responsiveness.

Integrity – We take pride in our commitment to do the right thing by demonstrating fairness, integrity and high ethical standards in all of our actions.

Innovation – We will uphold our legacy of innovation and embrace change in all areas of our business as a means of attaining and sustaining leadership.

Partnership – We will cultivate successful relationships with everyone in our business circle and strengthen them through shared values, common goals and active participation.

Corporate Citizenship – We will continue our longstanding commitment to leadership in environmental stewardship and to make a positive impact in the communities in which we live

ANDERSEN “CODE OF BUSINESS CONDUCT”

Each employee is responsible for adhering to the Andersen Code of Business Conduct.



CULTURE AND BENEFITS

“Be Orange. Be You” is how we express our belief that by embracing our differences and empowering you, we’ll be a stronger team able to accomplish what otherwise wouldn’t be possible. This Orange spirit has helped us become the #1 innovative window and door brand* and the one homeowners love the most. ** It’s also why we’re committed to supporting you to approach each day with a bright outlook.

  • Benefits include, and are not limited to:
  • Medical/Dental/Vision/Life Insurance
  • Health Savings Account contributions
  • Paid holidays plus PTO
  • 401(k) plan & contributions
  • Professional development and tuition reimbursement opportunities
  • Charity contributions
  • Nationwide career opportunities

We look forward to seeing how your unique skills, background and experiences will inspire our team and help us continue to be the leader we are today.

* 2020 Andersen brand surveys of U.S. contractors, builders & architects
** 2020 Andersen Brand Survey of U.S. homeowners

In 2023, Andersen has set a profit-sharing target of $4,000 per eligible employee, prorated as appropriate.  Profit sharing will be paid out in quarterly installments to provide eligible employees with payments throughout the year, with payment amounts tied to quarterly operating profit performance. 



 

 



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