SUMMARY  

The purpose of this position is to cost effectively drive non-media lead generation and local awareness through the local Direct Marketing Programs (Canvassing) while managing to a set spend and lead budget.

PRIMARY RESPONSIBILITIES

• Manages a team of Direct Marketing Associates (canvassers) with a direct hands-on approach, provides motivation and coaching to help team reach daily, weekly and monthly goals.

• Recruits, hires, train Direct Marketing Associates (DMA) through cost effective recruiting tools including partnering with Talent Acquisition team when appropriate.

• Oversees all DMA field activities, including in field & office training, role playing, daily meetings, field supervision and motivating team members.

• Create and develop the culture of the local Proximity Marketing team, through personal role modeling desired behaviors and techniques with a heavy focus on role playing company methodology. 

• Monitors and coaches every team member in the field to ensure they are following proper procedures, scripts and customer service guidelines.  

• In partnership with Marketing leadership team, creates annual budget with the sole purpose of generating qualified leads and appointments through proximity marketing efforts. 

• Administrative tasks include: coordinating canvass logistics with mapping and tracking using company software and apps, permit logistics, script and flyer maintenance, verifying / validating leads gathered during each shift.

• Provides information to managers, general managers, sales managers, and subordinates on neighborhoods and cities where Renewal by Andersen’s products and services can be demonstrated with the intent of generating qualified leads and appointments.

MUST HAVE QUALIFICATIONS

• Ability to walk up to 3 miles a day.

• High School diploma. College degree preferred or equivalent work experience.

• Requires 3+ years of experience in management experience canvassing / face to face marketing.

• Valid Driver’s license with a clean driving record.

• Excellent training and coaching skills.

• Strong leadership skills.

• Demonstrated Analytic skills.

• Demonstrated ability in Microsoft Office programs.

• Ability to think strategically, with strong project management skills, including attention to detail.

• Ability to self manage resources (time and budget) to achieve objectives.

• Ability to analyze effectiveness of proximity marketing program.

• Ability to analyze effectiveness of Direct Marketing Assts.